Fruit drinks are beverages produced by pressing or extracting the natural liquid found in fruits and vegetables. It can also refer to liquids having concentrated flavors. Fruit drinks are a good source of vitamins & other nutrients and consumption of fruit drinks can help to meet the daily requirements of nutrients. Besides these fruit juices are available in convenient packaging materials that make them easy to store and consume for a longer duration.
The global fruit drinks market is flourishing with the increasing importance of a healthy lifestyle. Consumers around the world are more aware of the importance of nutrients for physical fitness and healthy life. This is why the demand for beverages made from natural sources is in more demand. Furthermore, new product launches by market players are also triggering the demand for fruit drinks. On top of this, the availability of a variety of products through different sale channels such as supermarkets and online platforms are also contributing to the growth of the market. However, concerns regarding use of preservatives to increase shelf life of the product may hamper the growth of the market over the forecast period.
The global fruit drinks market is categorized into product type, application, and region. Based on product type, the global market for fruit drinks is bifurcated into health juice, carbonated juices, fruit juice (100% fruit, 25-99% fruit, and >25% fruit content), pro & pre-biotic, and others. The application segment of global market is segregated as household consumption, commercial consumption, and others.
North America is likely to hold the largest share in the global fruit drinks market. The growth of the market in the region is mainly attributed to large fruit juice consumption in the United States. People in the states are more health-conscious, plus increased expenditure on beverages, change in lifestyle, and busy work schedules are ultimately causing surge in demand for easy-to-consume fruit drinks. The European market is also likely to contribute significant revenue to the fruit drinks market over the forecast period. Europe contains some of the major fruit-consuming countries in the world, plus the demand for fruit juice is rapidly increasing among young generation. Asia Pacific is anticipated to be the most lucrative region market for fruit drinks. Increase in disposable incomes, change in lifestyle, and increasing spending on beverages are contributing to the rapid surge in the regional fruit drinks market.
Key players functioning in the global fruit drinks market include Coca Cola Company, Tropicana Products, Inc., Campbell Soup Company, Langer Juice Company, Inc., Ceres Fruit Juices Pty Ltd., Lassonde Industries, Inc., Ocean Spray Cranberries, Inc., Parle Agro Private Ltd., and Del Monte Foods, Inc. among others.
To cite, Tropicana Products, Inc. introduced Tropicana Kids in March 2018, which is made up of 45% natural fruit juice and the remainder filtered water, with no artificial sweeteners or colors.
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