Sports nutrition products include supplements, isotonic drinks, protein powders, capsules, protein drinks, carbohydrate drinks, energy bars, and other supplements. These products are widely known to be consumed by athletes and bodybuilders to enhance their overall performance, health, and muscle growth. The global sports nutrition market is expected to grow with a 10.8% CAGR during the forecast period.

Sports nutrition products are undergoing massive transformation, and people are readily incorporating these supplements in their daily lives to maintain their health. It is highly adopted by lifestyle and recreational users, apart from fitness enthusiasts and athletes. The growing awareness among people regarding the easy availability of sports nutrition products is further likely to fuel the growth of the global sports nutrition market significantly. A growing number of people are adopting an active lifestyle and thereby accentuating the demand for sports nutrition globally. However, the increasing disposable income of the people globally is one of the crucial factors augmenting the growth of sports nutrition.

The global sports nutrition market can be segmented into the distribution channel, product, and region.

By distribution channel, the market can be segmented into brick & mortar and e-commerce.

By product, the market can be segmented into sports food, sports supplements, and sports drinks. The sports drinks segment can further be bifurcated into protein gels, energy bars, and protein bars. The sports supplement segment can further be bifurcated into amino acids, minerals, vitamins, protein, carbohydrates, probiotics, and Omega 3. The sports drink segment can further be bifurcated into hypotonic, isotonic, and hypertonic.

North America accounts for the largest share in the global sports nutrition market due to the growing health awareness among people, along with the easy availability of sports nutrition products in the region.

Europe is likely to grow faster during the forecast period due to the presence of prominent market leaders along with a growing interest of people in a healthy lifestyle, physical fitness, weight management, and healthy eating.

Asia Pacific is also among the fastest-growing regions in the global market due to the rapid urbanization and growing disposable income of the people in the region.

Some of the significant players in the global sports nutrition market are PepsiCo, ProAction, Clif Bar, Optimum Nutrition, Friggs, PowerBar Europe, Ultimate Nutrition, Reflex Nutrition, Weider Germany, Genuport Trade, GlaxoSmithKline, Coca- Cola, PacificHealth Laboratories, Glanbia, and Nutrition & Santé. To cite, Herbalife Nutrition in July 2019 launched its new product Herbalife 24 – BCAAs powder in its sports product line.

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