Shortening is a solid vegetable fat that is prepared by solidifying and hydrogenating the vegetable oils. Shortening is a vital ingredient in the baking process. These are used in making flaky, crumbly, and tender products for baking purposes. Vegetable shortening is a kind of solid fat, and it does not melt down at room temperature. It forms a gluten matrix, which in turn keeps the dough soft after baking. Shortening is not waxy, soft, hard, or brittle and also does not chip off while eating.
The high demand for convenience and functional food ingredients globally is likely to steer the growth of the global vegetable shortening market over the forecasted period. The food processing sector is promoting trans-fat reduction and also offering better texture in food products. Vegetable shortening possesses low trans-fat, and thereby it is likely to further spur the growth in demand over the forthcoming years. In addition, the other beneficial properties of vegetable shortenings, including texture, color, flavor, and nutrition, are further driving sales in the food processing sector. Currently, the demand for pastries, cookies, biscuits, and cakes is largest all around the globe. Therefore it is expected that the market is likely to trace a positive trajectory in the global market over the forecasted years. Shortening improves the nutrition, physical, and chemical function of the food.
The global vegetable shortening market can be segmented into application, type, and region.
By application, the market can be segmented into snacks & savory products, confectionery products, and baking products.
By type, the market can be segmented into the emulsion and non-emulsion type.
North America accounts for the largest share in the global vegetable shortening market due to the constantly growing population along with the increasing demand for bakery products like pastries, bread, cakes, and biscuits in the region. Also, the fast proliferating confectionery sector in the region poses a huge demand for vegetable shortenings.
Asia Pacific is expected to witness a significant growth rate over the forecast period due to the wide availability of convenience products in the region. Also, the growing disposable income of the people along with rapid urbanization is likely to further widen the scope of vegetable shortening in the region.
Some of the significant players in the global vegetable shortening market are Tan Binh Vegetable Oil, Golden Hope Nha Be, Tuong An Vegetable Oil, Cai Lan OilsandFats Industries, Crisco, Bunge North America, Admiration Foods, Matrixx Initiatives, Ventura Foods, and Hain Celestial. To cite, Cargill Inc. launched Palm Agility’s Virtue in February 2019 that helped to resolve the problems in multiple bakery performance and will be used in the manufacturing of cookies, pies, and donuts.
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