Breakfast biscuits are the flaky buttermilk scones that are considered ideal breakfast options in the modern-day lifestyle. These biscuits are prepared in layers and are more buttery. Also, they are high fiber biscuits with low carb, low fat, and gluten-free content, which not only taste great but are also a shelf-stable and healthy meal. These biscuits are loaded with abundant energy, vitamins, and fiber.
The growing prevalence of various health disorders like cardiovascular diseases, thyroid, diabetes, obesity, and others is inducing people to rethink about their health. People are now more aware of their eating habits and diet patterns, particularly focusing on the consumption of high-quality breakfast. Therefore, breakfast biscuits are gaining immense popularity among people due to their high nutritional value and several other health benefits.
The growing urbanization along with the rapidly surging working population around the globe is one of the major factors driving the growth of the global breakfast biscuit market. In addition, growing efforts by manufacturers to deepen the penetration of the product will further complement the market growth rate. Also, the growing number of product launches in the market globally is likely to widen the customer base for breakfast biscuits, which in turn will also scale up the demand. The exploding demand for convenient meals along with healthy ingredients is one of the primary reasons for the growth of the global market.
The global breakfast biscuit market can be segmented into end-user, product, and region.
By end-user, the market can be segmented into households, schools & institutions, hotels & restaurants, and others.
By product, the market can be segmented into grain & milk, fruit & grain, and fruit.
North America accounts for the largest share in the global breakfast biscuit market due to the constantly growing demand for convenience snacks in the region. Also, the presence of prominent market leaders in the region will contribute to the growth of the regional market manifold.
Asia Pacific is expected to be the fastest-growing region in the global market due to the growing adoption of western culture in the region. In addition, the growing number of the working population is likely to scale up demand for breakfast biscuits in the region.
Some of the significant players in the global breakfast biscuit market are Chiquilin, Lance, McVitie’s, Walmart, Koestlin, Gullón(ES), Nairn’s Oatcakes, Bakers Biscuits(ZA), Lidl, Weetabix, Kellogg, Belvita, and Nature Valley. To cite, Mondelēz International, in March 2021, declared the procurement of an Australian food firm, Gourmet Food Holdings Pty Ltd, which offers premium crackers and biscuits. Mondelez, with this procurement, aims to fast-track broader snacking leadership in New Zealand and Australia.
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