Health functional foods are the modified foods that help in enhancing health performance. However, it does not cure any disease, but it claims to lower the risk of deadly diseases by enhancing health by offering essential nutrients and protein to the human body. Functional food also supplements the human psychological state.
There is a significant spike in demand for nutritional & fortifying food additives and is considered to be the primary factor for the growth of the global health functional food market. However, there is a constant spike in life expectancy and greater awareness of the quality of health; thereby, humans are highly becoming aware of their health and their nutritional requirements. Furthermore, the demand for functional food is extremely high all across the globe.
The agro-based companies are increasingly adopting new healthy eating trends and thereby striving hard to launch distinct products with pictures and instructions to meet consumer demand. The evolution of healthy diets, including paleo and keto, are inducing food manufacturers to bring a new product line dedicated in this direction, thereby driving market growth.
The global health functional food market can be segmented into application, product, ingredient, and region.
By application, the market can be segmented into cardio health, clinical nutrition, digestive health, immunity, weight management, sports nutrition, and others.
By product, the market can be segmented into fats & oils, soy products, meat, fish & eggs, dairy products, bakery & cereals, and others.
By ingredient, the market can be segmented into vitamins, prebiotics & probiotics, minerals, fatty acids, dietary fiber, and others.
Asia Pacific accounts for the largest share in the global health functional food market due to the growing population and disposable income of the people in this region. Constantly increasing consumption of processed food and surging awareness among consumers regarding their health & fitness is likely to be the major factor fuelling the growth of the regional market.
North America is expected to be the fastest-growing region in the global market due to the presence of prominent market leaders in the region.
Some of the significant players in the global health functional food market are The Kraft Heinz Company, Royal Frieslandcampina N.V, Raisio Plc, Nestlé S.A, Meiji Co., Ltd, MARS, Incorporated, Hearthside Food Solutions Llc, Glanbia Plc, and Danone. To cite, Danone in 2020 introduced a new Oikos Pro line which includes single-serve dairy cups and drinks with up to 25g of protein.
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