Green tea is a tea beverage made up of Camellia Sinensis, which are used without any oxidation or withering. Green tea can be bifurcated into different types based on various factors like time of harvest, horticulture, production, processing, tea plant, and others.
The current recognition of the positive health benefits of antioxidants on the human body has significantly fueled the consumption of healthy beverages like green tea. The growing trend of consuming antioxidant-rich beverages is the key growth factor for global green tea market. In addition, the high prevalence of chronic diseases like cardiovascular and obesity are further increasing the consumption of green tea globally. Also, green tea is considered to lower the effect of LDL cholesterol, cures body aches, and heals cancer cells. Also, the growing trend of on the go nutrition and healthy hydration is also likely to accentuate the growth of the global green tea market. Manufacturers are fuelling the research and development activities to bring distinct products in the market to widen their customer base.
The global green tea market can be segmented into distribution channels, flavor, type, and region.
By distribution channel, the market can be segmented into online channels, convenience stores, supermarkets & hypermarkets, and others. The supermarket & hypermarkets hold the largest share in the global market due to the growing footfall in these places, especially in the growing economies. Also, the wide availability of different brands along with varied prices further encourages consumers to visit these places and buy their preferred products.
By flavor, the market can be segmented into basil, vanilla, cinnamon, aloe vera, lemon, and others. The lemon segment accounts for the largest share in the global market due to the presence of the significant amount of Vitamin C in the product.
By type, the market can be segmented into loose-leaf, iced green tea, green tea instant mixes, green tea bags, and others.
North America accounts for the largest share in the global green tea market due to the growing awareness among consumers regarding the health benefits of green tea. There is a high prevalence of lifestyle-related health diseases like obesity owing to the hectic modern-day lifestyle in the region, which in turn will also support the growth of the regional market.
Some of the significant players in the global green tea market are Uncle Lee’s Tea, Inc., The Republic Of Tea, Numi Organic Tea, Frontier Natural Products Co-Op., Cape Natural Tea Products, and Arizona Beverage Company. To cite, Keurig Dr Pepper Inc. in Oct 2020 introduced completely recycled plastic bottles for ready to eat green tea brands named Snapple and Core.
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