Global demineralized whey powder market is expected to grow at a significant rate during the forecast period. Demineralized whey powder is derived after demineralizing the whey protein through various techniques such as nano filtration, ion exchange chromatography, electro-dialysis and others.
Inclination towards regular exercise, fitness, muscle growth for good health and looks has enhanced the protein intake of millennials, thus driving the expansion of global demineralized whey powder market. As all the harmful minerals present in whey are separated through various techniques, manufacturers use demineralized whey powder in development of special foods. Increasing consumption of food supplements that are low in calorie in many parts of the world is driving the demand for demineralized whey powder and encouraging manufacturers to use it for different food purpose. Additionally, demineralized whey powder looks yellowish in color and also tastes like milk, and can be given to infants as well, thereby growing its demand among new parents. However, high costs of raw materials for production can cause hindrance for developing countries as the final product will be costly.
Global demineralized whey powder market is segmented on the basis of product type, application and region. On the basis of product type, the market is segmented into 40%, 50%, 70% and 90% demineralized whey. Also, the application segment of the market is categorized into foods & beverages, sport nutrition, bakery & confectionary, diary, infant nutrition, animal feed and others.
North America is projected to be the dominating region in the global demineralized whey powder market during the forecast period. The market is subjected to grow owing to fast lifestyle of people. No concerns over health have made them dependent on junk food due to which prevailing obesity among young adults is the rising concern among them, thereby, growing the demand. Asia Pacific is also expected to have a fastest growth in the upcoming years owing to demand for whey, casein, and diary-based ingredients. Moreover, rising awareness regarding healthy diet and increasing disposable income among young adults may prevail the demand for demineralized whey powder.
Major companies in the global demineralized whey powder market comprise Arla Foods, Glanbia PLC, Fonterra, FrieslandCampina, Valio, Foremost Farms, Hilmar Cheese Company, Agropur Cooperative, Euroserum, Leprino Foods, Carbery Group, Olam International, Milk Specialties, Alpavit, Saputo, Inc., Westland Milk Products, Lactalis Ingredients, SachsenMilch, Devondale Murray Goulburn, and DMK Group, among others. In light of this, Friesland Campina in June 2021 launched an organic demineralized whey powder ingredient for infant formulas. The company has launched a product, namely, Deminal 90 Organic made from fresh milk from the company’s selected dairy farms.
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