Artificial sweetener is the sugar substitute extracted from naturally occurring substances. It adds sweetness to the food and beverages products while balancing the calorie content. Artificial sweeteners have low energy density and are widely utilized in confectionery, dairy products, bakery products, and several other food products. Apart from imparting sweetness in the food product, it also makes food healthy as compared to sugar-based products. Popularly used artificial sweeteners include sodium benzoate, saccharin, and aspartame. Aspartame is also popularly used as a tabletop sweetener.

The growing awareness among people regarding their health is one of the major factors driving the growth of the global artificial sweetener market. There is a significant spike in the demand for low-calorie sugar and sugar-free products all across the globe. In order to fulfill the surging demand, the food processing companies are likely to escalate their production capacity vigorously, which in turn will stimulate their import and export operations. Furthermore, the increasing cases of obesity, diabetes, heart disease, and several other health problems are likely to positively impact the trajectory of the market. The market is likely to see unprecedented growth in the forthcoming years due to the effective market penetration strategies of food processing companies.

The global artificial sweetener market can be segmented into application, composition, type, and region.

By application, the market can be segmented into beverages, confectionery, dairy products, and bakery items.

By distribution channel, the market can be segmented into convenience stores, departmental stores, supermarkets, and others.

By type, the market can be segmented into sodium benzoate, saccharin, monosodium glutamate, acesulfame K, aspartame, and others.

Asia Pacific accounts for the largest share in the global artificial sweetener market due to the growing concerns among people regarding the calorie intake and sugar level imbalance in the region. Moreover, the growing disposable income of the people is further likely to transform the lifestyle of people, thereby boosting demand for a convenient diet and propelling the growth of the regional market.

Some of the significant players in the global artificial sweetener market are Ajinomoto Co. Inc., JK Sucralose Inc., MacAndrews & Forbes Holdings Inc., PureCircle Ltd, Roquette Frères, Cargill Incorporated, Ingredion Incorporated, Tate & Lyle, Zydus Wellness Ltd., Sunwin Stevia International, Inc., and PureCircle. To cite, Avansya, the joint venture between Cargill-DSM in November 2019, started the production of EverSweet™ stevia sweetener. It is started to meet the growing demands of the consumer for reduced-calorie food, thereby generating huge revenue for the company.