Increasing demand for low alcohol content beverages has encouraged alcohol makers to offer an eclectic range of gluten-free, low-carb, and low-calorie alcohol-induced sparkling water. Use of new natural flavors in alcoholic carbonated water is likely to spur the demand for alcoholic infused sparkling water over the years ahead. In addition, health-conscious consumers are becoming more interested in beverages having nutritional ingredients which are expected to widen the popularity of alcoholic infused sparkling water over the forecast period.
Low carbohydrates coupled with less-calorie content in carbonated alcoholic water are primarily contributing to the rapid expansion of the global alcoholic infused sparkling water market. Additionally, increasing after-work drinking culture in emerging countries is leading to a high intake of alcohol and mild alcoholic beverages among women. Some of the key players, for instance, Boston Beer is working to produce new alcoholic infused sparkling water for women. All these factors are collectively contributing to the rapid expansion of the global alcoholic infused sparkling water market. Moreover, increasing consumption of alcohol in youth and high demand for innovative alcoholic beverages among the young generation is likely to propel the demand for alcoholic infused sparkling water.
The global alcoholic infused sparkling water market is categorized on the basis of distribution channel, end-user, and region. Based on the distribution channel, the alcoholic infused sparkling water market is bifurcated as on-premise and off-premise distribution channels. Among these distribution channels, the off-premise distribution channel is expected to hold the maximum shares in the global alcoholic infused sparkling water market. By end-user, the global market is classified as online sales and offline sales.
Alcoholic infused sparkling water market in the North America is anticipated to witness significant growth during the anticipated forecast period. Major alcohol consuming countries in the region such as U.S. and Canada are likely to offer better growth prospects for the alcoholic infused sparkling water market over the forecast period. Key facts that keep North America ahead in the global market includes the presence of major breweries and consideration of low alcohol content products as a wellness drink in the region. Europe and Asia Pacific region is also expected to contribute healthy revenue as the emerging and developed countries in the region are witnessing increase in disposable income and alcohol consumption in the younger generation.
To make sure the business growth key players in the market are thriving to launch new products with affordable price tags. The most prominent players in the global alcoholic infused sparkling water market are Wachusett Brewing Co. Inc., The Boston Beer Co. Inc., Suntory Holdings Ltd., San Juan Seltzer Inc., Kopparberg, Molson Coors Beverage Co., Mark Anthony Brands International Unlimited Co., M.I.A. Beer Co., Eel River Brewing Co., Constellation Brands Inc., and Anheuser Busch InBev SA/NV.
Key development: In January 2019, Kopparberg had launched Balans Aqua Spritz, a new alcoholic sparkling water intended for health-conscious consumers.