The global sports food market is expected to witness exponential growth in the coming years owing to the increased number of health clubs and fitness centers all across the world. In addition, the rising popularity of various sports and games among the youngsters is also affecting the market positively. Sports food is enriched with high nutrition and health benefits are anticipated to boost the market scenario.
The prevalence of urbanization is tremendously affecting the prerequisite for sports food everywhere across the world, subsequently uplifting the global sports food market. Buyers are currently mindful of the prerequisite to maintain their health and fitness, resultantly encouraging them to shift to a nutritious diet. The rising number of wellness centers, health clubs, and gymnasiums is likewise reflecting on the necessity for sports food everywhere in the world hence supporting the overall market.
The changing lifestyle is urging them to take up a healthy eating regimen. This is additionally fueling the growth of sports nourishment products including sports food, for example, energy bars, protein bars, etc. The change in buyer pattern is additionally promising the sports food makers to come up with new varieties that can do the trick for the individuals to accomplish their wellbeing objectives quicker.
The children and youngsters are also indulging themselves in athletic activities. Moreover, the parents are additionally reassuring their kids to partake in the games to improve their overall growth and boost confidence. This is likewise supporting the development of the global sports food market since the guardians are worried about the legitimate nourishment of their children after an athletic session. To explore this pattern, the sports food makers are additionally launching new items to catch up with this segment.
The global sports food market is broadly classified into product, distribution channel, gender, and region. Based on the product segment, the market is segregated into protein-based food, energy food, pre-workout food, rehydration food, meal replacement food, and miscellaneous sports food. In terms of distribution channel, the global market is segmented into online stores, convenience stores, drug stores, supermarkets and hypermarkets. The gender segment is bifurcated into males and females.
Geographically, North America is foreseen to reign the global sports food market within the forecast period with the highest market share. The US is estimated to emerge as a major contributor to regional growth. In addition, the region is trailed by Europe, majorly led by the UK, owing to rising awareness among the people regarding sports nutrition. Asia Pacific is also likely to register notable growth due to the increasing preference for nutritious and healthy diet along with the rising number of health-conscious people.
Red Bull GmbH, GlaxoSmithKline Plc, Dr Pepper Snapple Group Inc., GNC Holdings Inc., Monster Beverage Corp., General Mills, Glanbia Plc, Abbott Laboratories, The Coca-Cola Co., Nestlé S.A., and others are some of the key players that are at the vanguard position in the global sports food market.
To cite, a while ago, a leading company in the market, NikoBar launched a grass-based whey protein range, especially for kids in the form of a nutrition bar. The product is available in two flavors.