In the ever-busy world, a nutrition bar is the best option to look for an on-the-go option to healthy snacks between meals. These are perfect as a pre and post-workout snack, to keep the blood pressure low and while traveling as it fills the stomach, tastes good, and consist of healthy nutrients. Some of the nutrition bars are also meant to substitute an entire meal for people with weight loss goals.

Nutrition bars are the most popularly used healthy snack where they are attributing to wide-scale adoption by consumers due to convenience, such as grab-and-go, offered by healthy snacks. In addition to this, it offers instant energy and nutrition which is further likely to drive the global nutrition bars market. Nutrition bars are gluten-free with a good source of fiber. These snacks also provide the consumer with 10%-19% of the daily value for fiber and protein per serving. All these factors make them popular amongst the consumer due to the rising awareness of healthy life as well as the growing trend of self-care. Moreover, due to the busy lifestyle, millennials prefer nutrition bars to meet energy needs. Furthermore, a rise in the number of players investing in expanding product portfolios and launch novel products will result in beneficial opportunities for the growth of the global nutrition bars market over the forecast period. For instance, in June 2021, RXBAR announced the launching of its first line of vegan nutrition bars. Whereas, in July 2020, a new range of YES! Protein bars were launched by Nestle.

The global nutrition bars market is divided into function, format, product type, distribution channel, and region. Based on the function, the global nutrition bars market is fragmented into functional food, sports & fitness, weight management, and others. Multilayer, double layer, co-extruded, and extruded are the format of the nutrition bars that are available in the market. The product types segment comprises low carbohydrate bars, meal replacement bars, protein-rich bars, and energy bars. The distribution channel of nutrition bars includes online, convenience stores, supermarkets & hypermarkets, and others.

Regionally, North America is projected to lead the global nutrition bars market during the forecast period. Factors such as growing demand for nutrition bars from millennials owing to the busy lifestyle, rise in adoption of weight management programs, and presence of key players will drive the regional market growth. The market in Asia Pacific region is estimated to grow rapidly. This is attributed to the growing awareness of health & fitness and the easy availability of a wide range of nutrition bars on e-commerce platforms.

Glanbia plc, RXBAR, The Gatorade Company, Inc., Abbott, Clif Bar & Company, Optimum Nutrition, Inc., Chicago Bar Company LLC, Nestle, Nutrition & Santé, Muscleblaze, and B.V. Vurense Snack Industrie are some of the key participants that are operating in the global nutrition bars market.