Fruit concentrates are a feasible and healthy option over fresh fruits in several applications. Owing to the rising demand with respect to healthy and organic products the global fruit concentrate market is likely to witness a boom in the forthcoming years. Moreover, the high demand with respect to foods & beverages which are easy for consumption and changed consumer lifestyle has fueled the demand for the production of healthy drinks along with others consumables. Also, rising disposable income and urbanization across the globe are also fueling the demand in the global market.
With the increasing number of health-conscious people, the preference for organic foods has increased. It is to be noted that fructose is comparatively a healthier option than artificial sugar and other sweeteners, especially after a rise in the number of people suffering from diabetes and a low glycemic index over sucrose. This is another reason behind the growth in demand for fruit concentrate, particularly in the baking sector. The market is anticipated to grow in developed and developing nations. The market is also supported by rising demand regarding pure concentrates in snacks and baby foods.
A lack of trade with processed and fresh fruits is estimated to come up as a challenge in the global fruit concentrate market in the coming years. Moreover, losses incurred post-harvesting while storing fruits, processing, and transportation are also foreseen to hinder the market growth. Besides, fresh fruits are anytime a preferred option over powder or liquid form and thus affect the consumer preference as well.
The global fruit concentrate market is broadly segmented in form, product type, application, and region. Based on product type, the market is categorized into orange, apple, lemon, pineapple, pear, grapes, specialty fruit, and so on. On the basis of application, the market is sectioned into dairy, bakery, confectionery, beverage, and others. The form segment is bifurcated into liquid and powder.
Geographically, North America is estimated to lead the global fruit concentrate market within the forecast period, attributed to rising health-conscious people and high demand for functional fruit. In addition, the increased popularity of “on-the-go drinks” due to busy lifestyles and surge in disposable income are also driving the regional market growth. Moreover, the region is followed by Asia Pacific, emerging as a rapidly growing market within the forecast period. This is credited to changing food habits and increasing per capita spending ability.
Some of the leading players in the global fruit concentrate market are China Haisheng Fresh Fruit Juice Co., Ltd, Agrana Beteiligungs AG, Kerr Concentrates, Inc., Döhler Group, Royal Cosun, Kerry Group PLC, Rudolf Wild Gmbh & Co. KG, SunOpta, Inc., and others.
Two years back, Doehler in North America took over the maximum stake of Zumos Catalano Aragoneses S.A. This aims to improve the product portfolio and help the consumers with varied product offerings.