Fermented drinks made from barley plants, grains, or seeds are known as malt beverages. The seeds are soaked in water and are germinated, dried, boiled, and then ground into powder. This is called malt that is rich in protein, fiber, vitamins, and minerals.
Owing to the launch of different products of malt beverage, the market has gained a significant consumer base in past few years. The malt beverages also provide several functional health advantages and improve indulgence & wellbeing.
The global malt beverage market is anticipated to grow at a significant CAGR in the future. The key factors fueling the market demand are increased preference for organic malt and rising health-conscious people. However, the high cost of malt beer is estimated to hinder the market growth. Additionally, with the increased consumption of flavored drinks, the global malt beverage market is also likely to flourish as flavored drinks are comparatively less harmful than alcoholic beverages.
People across the globe are paying more attention to their health and prefer the consumable that is beneficial for their health. Malt beverages fulfill the criteria and hence are gaining huge popularity. In fact, the beverages have nutritional values as well. Malt is used increasingly in the food and beverage sector and thus, the market revenue is likely to have a positive impact. It is being used with several flavoring agents to manufacture different beverage variants.
The global malt beverages market is broadly categorized into the application, product type, and region. In terms of product type, the global market is bifurcated into unflavored and flavored. Among these, the flavored category is sub-divided into pineapple, strawberry, raspberry, pomegranate, apple, lemon, and peach. On the basis of application, the market is segregated into non-alcoholic and alcoholic beverages.
Geographically, the global malt beverage market is likely to be led by the Asia Pacific and North America regions. In addition, in the future, the other regions like Latin America, Europe, and the Middle East & Africa are foreseen to provide several growth avenues for the players. This is attributed to the rising popularity of malt beverages due to the rising number of people reducing the consumption of alcohol owing to health reasons and fitness. Moreover, the manufacturers are also improvising their business strategies to attract more customers.
The major players leading the global malt beverage market are Asahi Breweries Malt Beverages, Anheuser-Busch Malt Beverages, Fayrouz, Bavaria Brewery Malt Beverages, Ceres Brewery Malt Beverages, Guinness Nigeria Malt Beverages, Coors Brewing Company Malt Beverages, Moussy, Suntory International Corporation, Nestle SA, and others. One of the global beverage producers, Carlsberg, came up with scotch malts premium beers a few years back. This product was launched in the Indian market and has been gaining significant traction ever since, fortifying the company’s position in the Asia Pacific market with an enhanced product portfolio.
Having a Master’s Degree in Brewing Technology and overall experience of 6 years in the field of writing, Jerri has been one of the most workaholic and dedicated team members of thefoodbeveragenews.com portal. She has been a part of this portal for 4 years now. Jerri started a career in writing with freelancing and the journey has been worth watching and appraising. She handles the Beverage Industry domain of the portal and along with her team provides all the vital and up-to-the-minute news and reports to the readers in a simple and comprehensible manner.