A blend of carbonates and juice concentrate is known as sparkling juice. It is available in the market without or with artificial sweeteners. Several players in the regional and global market are investing in launching new ranges with varieties and more health benefits. The new launches are majorly in cross-sectional categories that comprise a combination of vegetable and fruit juices. These drinks are known for low calories and high nutrition.
The change in consumer preference from carbonated drinks to sparkling juices is the leading factor behind the growth of the global sparkling juices market. The rising awareness among the people regarding the benefits of these juices over soft drinks is also fueling the market demand. The excessive consumption of soft drinks might lead to illness related to the reproductive system, heart, respiration, etc. Thus, people across the world, especially millennials, are becoming more health-conscious and preferring sparkling juices as their beverage choice. This is accelerating the demand in the global sparkling juices market with more manufacturers taking interest in bringing new varieties on the shelf.
Sparkling juices are considered free of additives, healthy, and natural. This makes them a preferred choice over other drinks. Besides, people are now more actively participating in learning about the ingredients that are used in their consumables along with their origin. This has stirred up the players to merge with the organic food manufacturers to produce healthy and tasty sparkling juice. This scenario is foreseen to provide lucrative opportunities on a global scale for the players.
The global sparkling juices market is broadly categorized into packaging, type, distribution channel, and region. Based on type, the market is divided into 100% sparkling juice beverages, non-carbonated juice, and carbonated juice beverages. The packaging segment is bifurcated into bottles and cans. On the basis of distribution channels, the global market is classified into convenience stores, online, and supermarkets.
Geographically, the global sparkling juices market is likely to be dominated by North America. The region is further trailed by Europe based on the revenue share. Besides, Asia Pacific is also expected to register rapid growth in the forthcoming years due to several companies originating in the region.
The key players reigning the global sparkling juices market are Ocean Spray, PepsiCo, Coca-Cola, AriZona Beverages, Knudsen & Sons, and S. Martinelli & Company.
The other important players are Schweppes, Campbell Soup Company, SANPELLEGRINO, Alta Palla, Welch’s, Kristian Regále, Cawston Press, ONLI Beverages, Bai, JUICE&WORLD, The Switch, evaGROUP, MAYADOR CELLARS, The Good Juicery, SK Global Brands, White Rock Beverages, Shloer, and Parle Agro.
Recently, Korbel, a leading company introduced its new range of sparkling juice made of exquisite white and red grapes with a slight hint of vanilla and raspberry, to suit as a complement with any meal. It is named KORBEL Brut Rosé, comprising flavors of melon, cherry, and strawberry, with a slight sweetness in taste.