Gluten is a type of protein, combined with glutelins and prolamins. Gluten is present in various flours such as wheat, rye, barley, oats, etc. Its intolerance is known to cause several illnesses such as gluten ataxia, celiac disease, wheat allergy, dermatitis, IBS, and general gluten sensitivity. An increase in awareness among people about gluten intolerance and the diseases caused by it is providing traction to the global gluten-free bakery market.
The global gluten-free bakery market is foreseen to be accelerated by the rising investment by market players in producing gluten-free products. Earlier, due to gluten-intolerance, people were devoid of several food options due to gluten content in them. However, with the rising awareness among the people and better healthcare services, the demand for gluten-free products has increased. In addition, rising cases of celiac and other digestion-centric ailments in developed nations are also contributing to the growth of the global gluten-free bakery market, as these products are easy to digest and improve immunity as well.
Millennial are especially contracting the diseases related to food intolerance, such as IBS and celiac, which has attracted many players to invest in the market. Besides, improved trade between the countries and globalization is also foreseen to contribute to the growth of the global gluten-free bakery market. This is also supported by government initiatives to spread awareness about wellness and health among the people. In addition, the change in lifestyle and rising preference for healthy eating among the people is also expected to drive the market growth during the forecast period.
The global gluten-free bakery market is divided based on product type, application, and region. In terms of product type, the market is classified into cookies, bread, and others. On the basis of application, the market is bifurcated into household and commercial.
Geographically, Europe is likely to sustain its lead during the forecast period, due to rising cases of gluten intolerance and celiac disease in the region. Additionally, companies in this region are launching several gluten-free products, creating a stir among the people. This is another factor behind the regional growth of the market. The region is further trailed by North America, accounting for a significant market growth, attributed to increased incidences of gluten allergies among people.
Some of the leading market players include Freedom Foods, Dr. schär ltd., General Mills, Inc., Enjoy life Foods, Hain Celestial Group, Hero Group Ag, and Blue Diamond Growers. Recently, a world-famous firm, Pretzels, Inc. known for the manufacture of authentic flavored, seasonal, filled, and traditional pretzels and other snacks, is launching Harvest Road almond-flavored butter-filled snacks at Walmart stores across the nation. It is partnering with several retailers to provide premium label offerings of these almond-butter-filled snacks.