There are two types of cow’s milk related to beta casein protein, namely A1 and A2. Intake of A2 milk help in fighting symptoms such as stomach disorders such as flatulence, diarrhea, and bloating. It is also a rich source of omega-3 fatty acids, which promote the growth and general development of the human body. Raising consumer health awareness, leading to A2 milk consumption, is the most important aspect of market growth, as well as expanding the A2 portfolio of dairy products will increase demand for A2 milk in the global market.

Nature’s One® launched organic A2 Milk will be available in Baby’s Only® Premium Dairy DHA/ARA Toddler Formula and Baby’s Only® Premium Dairy Toddler Formula.  A2 milk, especially organic milk, is known to contain no pesticides and is much easier to digest. It also helps in reducing the digestive sensitivity of some milks compared to normal milk, where protein A2 is minimal.

The global A2 milk market is broadly categorized based on its form, application, nature, packaging, and distribution channel. Based on the form, it is segmented into liquid and powder. By nature the global A2 milk market is bifurcated into organic and conventional. On the basis of application, the global market is segmented into milk & milk-based beverages, infant formula, dairy products, and bakery & confectionery. By packaging, it is diversified into carton packaging, glass bottles, cans, and plastic bottles & pouches. Moreover, the global market for A2 milk is also segmented into B2C and B2B.

North America is projected to hold the largest market share during the forecast period. An increase in health problems due to changes in lifestyle and awareness of the harmful effects of A1 proteins in this region will increase market growth. Most A-2 dairy companies are more inclined towards R&D for better product development based on A2 milk that are likely to contribute to the growth of this market. In addition, the awareness about health benefits resulting from the consumption of A2 dairy products in many countries in the Asia Pacific region is set to drive the expansion of the A2 milk market in Asia Pacific in the coming years.

As new food and beverage industry evolves based on the technological advancement, majority of the Key players such as Provilac Dairy Farms Pvt. Ltd., Erden Creamery Private Limited, Vinamilk, Freedom Foods Group Limited, Urban Farms Milk, Lion Dairy & Drinks, Taw River Dairy, Ripley Farms LLC, and The a2 Milk Company Limited.