Fruit and vegetable juices are an important part of a healthy diet and consuming them in balanced and adequate amounts helps to prevent serious diseases. The growth of the fruit and vegetable juice market is driven by the growing demand for protein and vitamin-rich food from wide pool of health-conscious consumers. Rising acceptance of cold-pressed juices is one of the key factors influencing the growth of the juice market worldwide. Properly extracted juices taste very similar to fruits and vegetables, as they contain most of the substances found in the original ripe fruits and vegetables from which the juice is made. The global fruit and vegetable juice market is driven by a flavor and taste of the juice product similar to that of the original fruits and vegetables. The growing demand for non-carbonated beverages due to health benefits is probably driving the demand for fruit and vegetable juices.

Awareness about benefits of mixing fruit and vegetable juices, especially in emerging nations is gradually increasing. This evolving market trends in the global market are anticipated to propel the growth of the global market. To cite, Vestar Capital made an investment into Dr Praeger’s Sensible Foods with an aim to leverage food and beverage-based product innovations that are inclined to health and wellness.

The global fruit and vegetable juice market is broadly segmented based on the factors such as type, application, distribution channel, and region. The type segment is categorized into fruit juices, vegetable juices, fruit & vegetable blends, and nectar. Based on the application, the global fruit and vegetables juice market is bifurcated into beverage, bakery, dairy, confectionary, and others. Moreover, the global fruit and vegetable juice market is also diversified into supermarkets/hypermarkets, specialty stores, convenience stores, and others, based on distribution channels.

North America is anticipated to lead the global fruit and vegetable juice market in the forecast period, considering the previous performance of the region. On the other hand, Asia Pacific region is rapidly evolving as to be the second-largest market for fruit and vegetable juice, owing to increased health consciousness among the population and spending capabilities. Moreover, Latin America will set to witness sluggish growth in the coming years, while the Middle East and Africa are expected to contribute with a significant growth in the coming years.

The leading players contributing with their wide range of product portfolios in the global fruit and vegetable juice market include Dole Packaged Foods, Coca-Cola Company, LL., Hershey, Golden Circle, Ocean Spray, Grimmway Farms, Dr Pepper Snapple Group, Fresh Del Monte Produce Inc., PepsiCo Inc., and Welch Food Inc, among others.