As the market for the well-accepted substance develops, more ingredient firms are functioning on means to grow cannabis. A joint venture will be formed by Edlong with Radient Technologies to produce and market CBD (cannabidiol) flavor systems for pet food, beverage, and food. The flavor and ingredient producer intends to merge its capability with the Canadian firm’s background in purifying, manufacturing, and extracting CBD components.

Laurette Rondenet, Edlong CEO and President, stated that CBD is a “go-ahead category that is evidently poised for development,” thus it seems right for the flavors and ingredients company to collaborate with a firm that purifies, extracts, and manufactures CBD components. This joint venture’s timing seemed to be apt as Canada is permitting retail sales of a few CBD-infused items in December. Nevertheless, regulatory difficulties stay on this side of the border as the US FDA has not dealt outlaws for CBD usage in beverages and foods—in spite of congressional urge to do so.

Provided the geographic extent of Radient and Edlong, it is probable the new joint venture will concentrate on marketing components and infused products in nation where safety and health regulations permit them. Though no particulars were shared regarding initial items and timelines, it is likely the foremost ones to surface from this venture could entail dairy as that is a key sector for Edlong’s ingredients and flavors business.

Likewise, CBD products from analogous businesses are poised for market launch in Canada. AB InBev and Tilray, Canadian cannabis firm, intend to introduce non-alcoholic CBD-infused beverages under the Fluent Beverage Co. brand by year-end in Canada. A joint venture between Hexo Corp., a cannabis producer, and Molson Coors Canada, Truss Beverage Co., is collaborating with Flow Glow Beverages to dole out CBD-infused spring water in that nation in December. Further, Constellation Brands extended its expenditure to 38% last year in Canopy Growth, expending around $4 Billion on the biggest publicly traded cannabis firm in the world.