Minerals are an inorganic element and essential nutrient which are necessary for the optimum growth of organisms and to perform necessary functions for life. Owing to these reasons, food minerals as dietary supplements are in significant demand. Synthesis of minerals does not occur through a biochemical process in the living organisms, most of the mineral needs are completed by eating vegetables and meat. However, with the change in food habitats and fast-food culture, deficiencies for minerals are becoming common around the world.
Demand for global food minerals market is primarily flourishing due to the increasing commercialization of minerals in the nutraceutical and pharmaceutical industry. Minerals in tablet, capsule, and powder form are largely consumed all over the world. Also, the significant application of minerals in overall health management has boosted its use in the nutraceutical industry. On top of this, increase in awareness regarding the importance of food minerals in a medical condition such as heart disorders, stress, depression, and weight management has largely increased the consumption of food minerals. Moreover, availability of food minerals through different online channels with attractive discounts has increased the sale of food minerals at significant rate. However, disadvantages with the consumption of external food minerals may hamper the growth of the market. Still, increasing demand for fortified food is likely to offer healthy growth opportunities to the market.
The global food minerals market is segregated based on product and region. Based on product, the global market for food minerals is bifurcated into magnesium, zinc, iron, calcium, and others.
North America is likely to keep a maximum share in the global food minerals market. Growth of the market in the region is mainly driven by the large demand for food minerals in the United States. The country holds a large portion of the market in the region. Increasing demand for food-based minerals in pharmaceutical and nutraceutical players operating in the country is driving the growth of the market. Also, increase in awareness among the people regarding benefits of minerals for healthy lifestyle is likely to make Canada a significant market place in the region over the forecast period. Europe is expected to hold the second largest share of the market. Whereas, Asia Pacific is projected to be the most lucrative regional market for food minerals during the estimated period.
Major players operating in the market are focusing on strategic partnerships and acquisitions for the expansion of their business. Some of the major players operating in the global food minerals market include Novartis, Pharmaca, Rainbow Light, Bee Health, oziva, Youngevity, Bayer, and Solgar.
To cite, OZiva, India’s leading certified clean and plant-based nutrition and wellness brand, recently announced its newest range of plant-based vitamins and minerals.
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Having a Master’s Degree in Brewing Technology and overall experience of 6 years in the field of writing, Jerri has been one of the most workaholic and dedicated team members of thefoodbeveragenews.com portal. She has been a part of this portal for 4 years now. Jerri started a career in writing with freelancing and the journey has been worth watching and appraising. She handles the Beverage Industry domain of the portal and along with her team provides all the vital and up-to-the-minute news and reports to the readers in a simple and comprehensible manner.