The ready-to-eat rice is a kind of instant staple food that is blanched in hot water then further steamed and rinsed. The basic purpose is to dehydrate the product till the moisture content comes down to certain fixed levels. However, the whole process is undertaken to form holes in kernels which will aid in faster cooking.
The growing number of working couples, along with the transforming social-economic landscape globally, is likely to steer the growth of the global ready-to-eat rice market over the forecast period. The concept of ready-to-eat food, including rice, is prospering rapidly among people in developing and developed regions as it saves labor and time in cooking meals. Also, it has a longer shelf life and is available easily in the local markets. The growing urbanization all around the globe is another promising reason complementing the growth of the market manifolds.
There is a significant spike in the disposable income of the people along with a growing willingness to spend on luxury and convenience products, which in turn will further scale up the demand for ready-to-eat rice globally. Manufacturers are increasing investments in the research and development activities to bring healthier and tastier options in the field of ready-to-eat rice, which in turn is likely to add up towards the growth of the market.
The global ready-to-eat rice market can be segmented into type, distribution channel, and region.
By type, the market can be segmented into Chinese, Indian, and others.
By distribution channel, the market can be segmented into departmental stores, food specialty stores, convenience stores, supermarkets, and online stores.
North America accounts for the largest share in the global ready-to-eat rice market due to the high number of the working population in the region. Also, the growing inclination of people towards ready-to-eat meals in the region will also accentuate the growth of the regional market.
Asia Pacific is expected to register a significant growth rate over the forecast period due to the growing disposable income of people along with the fast proliferating food and beverage sector in the region.
Some of the significant players in the global ready to eat rice market are Kohinoor Foods Ltd, Golden Star, Maiyas, Toni FOODS, Vala Thai Food Co. Ltd., Jin Luo, Tastic, Tasty Bite, Yamie, VegaFoods, Shanghai Meilin, Gu Da Sao, Gu Long Foods, and Mars Inc. For instance, Empire Bespoke Foods, in August 2017, launched the Rice Up, a different variety of whole grains and brown rice snacks in three different forms, traditional rice cakes, rice rolls, and rice flakes.
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