Gluten-free foods are distinctive products for people who want or require substitute to products prepared from barley, rye, and wheat. Gluten is protein in grains that in leavened dough gives the webby structure to it. It allows the dough to rise, possess an elastic structure, and maintain its shape. Nonetheless, most of the people are able to digest this protein while it can cause severe health issues in others. The people who are unable to easily digest gluten are sensitive to gluten severely or moderately. This condition, called as gluten sensitivity or coeliac disease, is deemed among the most common food sensitivities at present.
The global gluten-free products market is expected to witness substantial growth during the forecast period with escalated number of patients with celiac disease as well as other food allergies. Further, several health advantages and acceptance of free-from foods & special dietary lifestyles is projected to further propel the market expansion. Additionally, enhancement in marketing activities, rise in demand from millennials, and enhanced distribution channels will boost the market growth. Also, swift rise in number of big retail formats, comprising specialty stores, drugstores & pharmacies, & convenience stores are expected to drive the gluten-free product demand. Rise in count of working women has elevated the dependence of the customers on gluten-free convenience and ready meals, thereby propelling the global market growth.
The global gluten-free products market can be segregated based on distribution channel, type, and geography. The global market, based on type, is bifurcated into gluten-free pasta, gluten-free baby food, gluten-free ready meals, and gluten-free bakery products. The global market, by distribution channel, is classified into drugstores & pharmacies, specialty stores, convenience stores, and others.
Regionally, the global gluten-free products market was dominated by Europe and projected to maintain its supremacy during forecast period as well owing to the rise in marketing activities and demand from millennial along with the upgrading of distribution channels in the region. North America and Asia Pacific are also anticipated to witness a considerable demand for gluten-free products in the near future owing to rise in spending by numerous small and medium-sized food manufacturing firms in the developing nations. In addition, rise in convenience food demand, altered customer behaviors & buying patterns, and increase in disposable income are factors projected to drive the regional market growth.
Some of active players in the global gluten-free product market consist of Hain Celestial Group, Inc., ConAgra food Inc., Koninklijke Wessanen N.V., Kellogg Company, General Mills, Inc., Freedom Foods Group Limited, Mondelez International Inc., Valeo Foods Group Limited, The Kraft Heinz Company, and Quinoa Corporation, among others. To cite, in October 2021, Ardent Mills announced of procuring entire business assets of the North Dakota-located firm, Firebird Artisan Mills. It is a gluten-free, pulse milling, and specialty grain firm possessed by holding firm Agspring. Mergers and acquisitions are actively utilized by Ardent Mills to strengthen its product portfolio and abilities.
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