Across the world, potatoes are deemed to be the most multipurpose vegetable in a number of cuisines. Frozen French fries and potatoes are processed potato products which are utilized on large scale in the quick service restaurants (QSRs). Potatoes are utilized for a number of purposes for preparing several different food items like potato pancakes, mashed potatoes, twice-baked potatoes, potato dumplings, potato salad, potato soup, and many more.
The global potato processing market is likely to be driven by the rising demand for processed potato products worldwide. In addition, there is a noticeable spike in the number of quick service restaurants (QSR) across the globe which is anticipated to propel the market growth to great extent. Also, the flourishing retail landscape will further impact the potato processing market growth. Development in farming methods and technologies is likely to pave way for growth avenues for the market players. Furthermore, swift development in the frozen potato item trading and rising snack foods demand like potato fries and chips will drive the market expansion during forecast period. Additionally, increasing living standards, rapid urbanization, smart packaging, and easy product obtainability will surge the market demand manifolds.
The global potato processing market can be categorized based on distribution channel, type, application, and region. The market, by type, is divided into dehydrated, chips & snack pellets, frozen, and others. The Others segment can be further sub-categorized into potato granules, canned potato, starch, and flour. The market, by distribution channel, is diversified into retail and foodservice. The market, by application, is segregated into ready-to-cook & prepared meals, snacks, and others (that is further sub-divided into food additives in gravies, soups, desserts, and bakery products).
Geographically, the global potato processing market is projected to be dominated by the Europe region during the forecast period owing to the flourishing food processing industry along with existence of key players in these countries like the U.K., Germany, the Netherlands, France, and Belgium. Likewise, Asia Pacific is also anticipated to witness cumulative expansion in the years to come. Major players in the US and Europe are intending to tap the Asia Pacific potato processing market due to which it is projected to undergo substantial expansion.
The prominent players actively participating in the global potato processing market consist of The Little Potato Company Ltd., Lamb Weston Holdings, Inc., Agrana Beteiligungs-AG, Idahoan Foods LLC, Farm Frites International B.V., Burts Potato Chips Ltd., J.R. Short Milling Company, Intersnack Group GmbH & Co. Kg, Aviko B.V., The Kraft Heinz Company, Mccain Foods Limited, Leng-D’or, J.R. Simplot Company, and Agristo NV, among others. To cite, Waffled Hash Brown, a new product was introduced by Lamb Weston, in November 2019, which offers customer simple ways to include to any menu as an innovative breakfast item.
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