The ketogenic diet comprises of high-fat content with minimal carbohydrates that have several health benefits. It is mostly followed to lose weight and maintain overall health. Nevertheless, the ketogenic diet is also advantageous for people suffering from Alzheimer’s, diabetes, epilepsy, cancer, and so on. Basically, this diet substitutes most part of carbohydrates from a meal with fat, which owing to low carbs content keeps the metabolism of the body activated. This process is called ketoses. The process makes the human body more efficient and fast by burning fat to extract energy, lowering the entire body weight.
The increasing number of overweight people and cases of obesity, especially among the millennial are the major factors behind the surging demand in the global ketogenic diet market in the coming years. The diet has gathered notable traction in the past few years, particularly within the working population who are struggling to lose weight due to a sedentary lifestyle in the office. Moreover, the rising awareness regarding the supportive effects of the diet on people suffering from several chronic ailments is also propelling the market.
There are various types of ketogenic diets suggested by the dieticians, which are the combination of several food options for vegetarians and non-vegetarian people. Some of the commonly available ketogenic diets include standard diet, targeted diet, high protein diet, and cyclic diet. Besides, the rising consumption of junk food among the youngsters is also driving the overall market demand, as it is leading people towards obesity across the world and people are more consciously adopting this in their daily food intake.
The global ketogenic diet market is broadly segmented into product, distribution channel, and region. On the basis of distribution channel, the global market is divided into supermarkets, specialist retailers, online, and others. Based on product, the market is classified into supplements snacks, beverages, and others. Among these, the supplement segment is likely to lead the global ketogenic diet market.
Geographically, the global ketogenic diet market is estimated to be led by North America with the highest market share within the forecast period. This is attributed to the rise in the prevalence of ketogenic diets among people. In addition, the rising awareness with respect to people’s health and wellbeing is also likely to be propelling regional growth. Moreover, Asia Pacific is the second highest revenue-generating region in the forthcoming years attributed to the increasing cases of obesity among the people. Besides, increasing disposable income in developing countries like China and India are also contributing to the increased demand.
The key players operating in the global ketogenic diet market include Pruvit Ventures Inc., Zenwise Health, Perfect Keto, Love Good Fats, Nestle SA, Know Brainer Foods, Danone SA, Keto & Co., Ancient Nutrition, Ample Foods, and others.
A while ago, Koia and Whole Foods Market, in 2018, came up with a new variety of beverages suitable for people who are on a ketogenic diet. The new range, named Koia Keto is 100% organic protein drink in main three flavors: cake batter, chocolate brownie, and caramel crème.