Fruit and vegetables are both major food products in their own right and key ingredients in many processed foods. Research on fruits & vegetables and their importance in maintaining good health along with several advanced techniques to safeguard the nutrition and sensory abilities required by the consumers has been on rising since a few years. Processing which includes canning freezing, preparation, and drying of jellies, jams, and juices boosts the shelf life of vegetables and fruits. Processing comprises the preparation of raw material with cleaning, followed by trimming, peeling, cooking packing, or sometimes freezing.

The global fruit & vegetable processing market is highly fueled by the surging demand for comfort food varieties, the developing food administration sector, the rising presence of retail outlets, and increasing awareness regarding the advantages of fruits & vegetables. In addition, the growth in wellbeing awareness among the customers and the developing vegan population is foreseen to uplift the demand in the global market within the forecast period. Besides, the advancement in technology and innovations in the processing equipment market is relied upon to bolster the market as well.

The radically changing lifestyle and tastes coupled with improved awareness in regards to the health benefits of consumption of processed food products is also estimated to boost the market demand. Nonetheless, the food review frequencies, combined with a complex production network and high stock delivery cost are the major factors behind the growth of the global fruits & vegetable processing market.

The global fruit & vegetable processing market is broadly categorized into equipment, operation type, and product type. Based on product type, the global market is divided into Fresh-cut, Fresh, frozen, canned, convenience, dried, and others. In terms of operation type, the market is bifurcated into the automatic type and semi-automatic type. Based on equipment, the global market is classified into seasoning, processing, pre-processing, filling, washing, and packaging.

Geographically, the global fruit & vegetable processing market is likely to be led by North America within the forecast period. This is credited to the development of the fruit & vegetable processing sector in the region along with the presence of several key players. Moreover, Asia Pacific is also foreseen to display rapid growth in the coming years. With the changing preferences and lifestyle of people in India, the country is likely to emerge as a rapidly developing market contributing to regional growth.

The global fruit & vegetable processing market is operated by leading players like Buhler, Bosch, JBT Corporation, GEA Group, Krones, Dole Food, Conagra Brands, Olam International, Kroger, Albertsons, The Kraft Heinz Company, Greencore Group, Nestlé, etc.

To cite, last year, SVZ International came up with a new range, New Gold Kiwi Puree, a blend of strawberry and mango with tropical sweetness. It has various applications like smoothies, ice-creams, and dairy. This aims to fortify the company’s market position and its product portfolio.