Apple juice concentrate is made by extracting a certain amount of water content from the fruit and processing the concentrated product. It is neutral in taste and color and thus, is being utilized for various applications like dairy products, vinegar, sauces, frozen desserts, dips & sauces, spreads, confectionery & bakery, and beverages.
The global apple juice concentrate market is foreseen to witness steady growth in the coming years. The increasing popularity and demand for organic and plant-based products and ingredients in beverage and convenient foods, along with the replacement of sugar in bakery products in the world are among the leading factors driving the global apple juice concentrate market. Increasing demand regarding cold-pressed and not from concentrate juices is likely to obstruct the global market to some extent.
The global apple juice concentrate market has developed at a fast pace in the last few years and is anticipated to proceed the same way in the future as well. Because of surging demand from developing markets, for example, South Asia, East Asia, India, and China are expected to increase at the most rapid rate in the forthcoming years. Another methodology embraced by makers in the global apple concentrate market is the successful management of the supply chain. But, the market’s capacity to accomplish its maximum potential is compelled by the shortage of additional processes and raw materials required to produce excellent apple concentrate. Especially in baking products, concentrated sugar is believed to be a better alternative for refined white sugar. Moreover, it keeps the products moist for a longer time.
Moreover, expanded R&D ventures have brought in the launch of cold-pressed product ranges along with better packaging, ingredients, etc. that are attracting more customers towards it, along with NFC. This is a key market hindrance.
The global apple juice concentrate market is sectioned into type, application, and region. The type segment is further classified into cloudy, clarified, and de-ionized. In terms of application, the global market is segregated into dairy & frozen desserts, beverages, bakery & confectionery, dips & spreads, sauces, and others.
Geographically, North America is foreseen to lead the global apple juice concentrate market within the forecast period. The region is expected to witness growth due to rising awareness about the ill effects of consuming excessive fructose and the adoption of healthy food habits. The region is trailed by Europe and is expected to expand considerably due to rising demand regarding puree concentrates in place of artificial sweeteners in snacks and baby foods.
The key players leading in the global apple juice concentrate market are Welch’s, Ingredion Incorporated, H&H Products Company, Louis Dreyfus Holding B.V., Ve.Ba. Cooperativa Ortofrutticola S.C., Döhler, LemonConcentrate S.L., Sonnländer, and Tree Top, Inc. To cite, a while ago, Coca Cola India came up with Minute Made Apple Sparkle as its sub-brand. They produce apple juice made from apple concentrates and Kashmiri apples.