Zion Market Research has published a new report titled “Breakfast Drinks Market by Product Offering (Gluten Free, Starch, Lactose Free, High Fiber, and High Protein), by Packaging (Carton and P.E.T.), and by Flavor (Banana, Strawberry, Coffee, Chocolate, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2026”. According to the report, the global breakfast drinks market accounted for USD 57.17 billion in 2018 and is expected to reach around USD 83.83 billion by 2026, at a CAGR of around 4.9% between 2019 and 2026.
Breakfast that we usually have lacks all the vitamins and minerals that one needs. This is the primary factor propelling the breakfast drinks market globally. The growing health consciousness is also driving the global breakfast drinks market. Moreover, the rising awareness about the benefits of nutritious breakfast drinks coupled with rapid distribution on e-commerce websites is likely to further aid this market. However, consumer preference for fresh drinks over packaged ones and high product demand with low availability may restrain the breakfast drinks market. Technological advancements along with growing demand for niche market products are expected to provide new growth opportunities for the key market players in the upcoming years.
The breakfast drinks market is fragmented based on product offering, packaging, and flavor. By product offering, the market includes gluten-free, starch, lactose-free, high fiber, and high protein. Packaged drinks have a slightly low preference over a fresh drink among the consumers. But the ease provided by these packaging styles has made the consumers trust these products and alter their preference. Different product varieties are on the basis of different needs of the wide range of consumer categories. The packaging segment of the breakfast drinks market includes carton and P.E.T. Based on flavor, the market includes banana, strawberry, coffee, chocolate, and others. The various available flavors give consumers a wide range of options to choose from and enable them to taste and enjoy the variety.
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North America is dominating the global breakfast drinks market, due to the high income per capita of the region’s population. The regional consumers prefer quality products and have full faith in packaged products, which, in turn, increases the regional demand for premium-priced breakfast drinks. Moreover, the regional technological advancements are expected to further drive the North American breakfast drinks market in the future. The Asia Pacific region is expected to witness significant growth, owing to the convenience offered by these products for rapidly urbanizing cities. The European breakfast drinks market is expected to register the moderate rate of growth over the forthcoming years, due to the increasing demand for these formulated supplementary drinks across many European countries, the presence of several key players, and growing number of gyms and yoga centers.
Some key players of the global breakfast drinks market are Kellogg, Quaker Oats, MOMA, General Mills, Sanitarium, Anchor, Nosh Drinks, Arla Foods, Whole Foods Market, and SmithKline Beecham.
Having a Master’s Degree in Brewing Technology and overall experience of 6 years in the field of writing, Jerri has been one of the most workaholic and dedicated team members of thefoodbeveragenews.com portal. She has been a part of this portal for 4 years now. Jerri started a career in writing with freelancing and the journey has been worth watching and appraising. She handles the Beverage Industry domain of the portal and along with her team provides all the vital and up-to-the-minute news and reports to the readers in a simple and comprehensible manner.